Subscriber Stimulation service launches with 2degrees

Paris, 2 September 2011

eServGlobal announces that New Zealand operator, 2degrees, has implemented its Subscriber Stimulation Service. Following the implementation, 2degrees becomes the 17th operator around the world to deploy eServGlobal’s Subscriber Stimulation Service.

Using eServGlobal’s Software as a Service (SaaS) facilities, the service was operational in just 3 weeks.

eServGlobal’s SaaS Subscriber Stimulation Service allows operators to micro-segment customers based on pre-determined parameters in order to implement targeted stimulation campaigns. No membership or registration process is required and the reward mechanism is easily understood by the subscriber. Campaign results are measured through weekly reports and the service can easily be adjusted at any point through a user friendly interface to maximise the impact on the operator’s revenues.

2degrees is the fastest growing mobile operator in New Zealand and is consistently focussing on innovative ways to fuel this growth. Stimulation campaigns are an important tool to reduce subscriber churn and stimulate customer usage. eServGlobal worked closely with 2degrees to develop a program with agreed success indicators, which addresses the specificities of their market.

“The implementation of our service at 2degrees demonstrates the versatility of our SaaS solutions,” said Craig Halliday, CEO, eServGlobal, “Building on the success of initial deployments in emerging markets, we now have proof that our SaaS solutions have all the ingredients for success in a developed market.”

“As an operator which prides itself on innovation, we were very impressed with the solution offered to us by eServGlobal,” said Larrie Moore, 2degrees CMO, “We look forward to more great results as we build on the offering and continue to expand the service in the future.”

eServGlobal is operating the service with 2degrees on a fixed monthly fee, based on the number of active campaigns.

SaaS 2 Degrees_FINAL.pdf

Nicola Peters